5 Social Media Truths That You Don’t Want To Hear (But Need To)

It’s all fun and games until no one goes viral

Photo by Adam Jang on Unsplash

I don’t want to be the bearer of bad news, but social media isn’t the breeze we seem to think it is. It’s not simply a few well-shot photos with the right images and a cute, clever caption that wins the social media day. It takes real work to build and grow a brand on social media.

There are a ton of benefits for using social media — it’s relatively inexpensive, you have access to a huge potential audience, it makes your brand modern and you can have some real fun with it. But it’s also really hard work.

So before you head out there to start your Facebook, LinkedIn, Twitter, Instagram and Pinterest account to blow your business out of the water (in a good way), there are a few things you should probably hear first…

Grow your profiles one at a time

Everyone seems to jump in both feet at a time when it comes to social media — Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr… the list goes on. And they get easily disappointed when they only see one or two followers pop on, if that.

But consider how hard it would be if you were trying to learn five new jobs at a time. You want to master sewing, cooking…