I’ve spent the majority of my career working in marketing and public relations and over the years I’ve garnered pages and pages of marketing tips that I love to share with entrepreneurs to get a chance.
Marketing is so incredibly important when it comes to running your business and there are a lot of voices out there that it can be easy to get caught up in the literature and forget the practice.
With that in mind, I thought I’d share my favourite seven marketing tips that are relevant to any entrepreneur, regardless of what service you provide or product you sell.
Never forget your brand
Brand is not just a buzzword that marketers use to sound fancy and professional — your brand is your business. Beyond giving you guidance when it comes to planning a marketing strategy or developing content, your brand serves to help you connect better with your customers or clients.
A brand helps prepare customers for what to expect. It gives them something beyond a singular product or service to bond with. It gives them something to be passionate about and grow with.
If Apple simply sold an iPhone, no brand behind it, customers wouldn’t be as dedicated to them — but Apple sells more than pieces of technology, they sell a lifestyle. And…
