I’ve spent the majority of my career working in marketing and public relations and over the years I’ve garnered pages and pages of marketing tips that I love to share with entrepreneurs to get a chance.
Marketing is so incredibly important when it comes to running your business and there are a lot of voices out there that it can be easy to get caught up in the literature and forget the practice.
With that in mind, I thought I’d share my favourite seven marketing tips that are relevant to any entrepreneur, regardless of what service you provide or product you sell.
Never forget your brand
Brand is not just a buzzword that marketers use to sound fancy and professional — your brand is your business. Beyond giving you guidance when it comes to planning a marketing strategy or developing content, your brand serves to help you connect better with your customers or clients.
A brand helps prepare customers for what to expect. It gives them something beyond a singular product or service to bond with. It gives them something to be passionate about and grow with.
If Apple simply sold an iPhone, no brand behind it, customers wouldn’t be as dedicated to them — but Apple sells more than pieces of technology, they sell a lifestyle. And it’s a lifestyle people want. They’re passionate about it, they grow with it and they’re willing to stick with less-appealing products (I’m looking at you Apple Watch) because they believe in the company.
Likewise, anyone can offer legal services or marketing consulting, but certain service providers manage to give them a little extra which helps to build loyalty and trust.
Your brand matters. If you want a stronger customer or client base, perhaps you need to start looking at your brand.
Don’t be boring
Being boring is especially threatening to your organization or product in today’s world with social media and higher expectations. It’s 2019, boring won’t get you anywhere.
Not being boring doesn’t mean you have to be edgy — being edgy doesn’t work with everyone’s brand. And if it doesn’t fit, you shouldn’t be doing it.