Yes, that means you too!

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There are WAY more than three rules of podcasting. This I know for sure.

But if you’re a new podcaster who’s just dropped their first few episodes in the past year or you’re about to start podcasting, these are probably the three most important things you should hear.

Rule #1. A podcast made for everyone will be enjoyed by no one

If you take nothing else from this article, please take this: you cannot make a podcast that appeals to everyone.

This isn’t one of those you probably can’t or it’s highly unlikely — it’s an actual impossibility. …


Serious question!

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Podcasting is a lot of work, and it’s mostly a thankless job — that you rarely get paid to do. But just because the road to making money off of your podcast is a little murky, does that mean those who set out to do so deserve to fail?

I ask this question in earnest because it’s a common theme that I see thrown around in podcasting groups and forums. Someone expresses the desire to make money off their and certain members of the podcasting community denounce their ideas.

If your goal is to make money off your podcast, they…


Because assuming they will simply doesn’t work

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Many podcasters choose to invite guests on their podcasts. It’s a great practice not only because you create valuable content, but also because there’s the potential to increase your audience.

But I hear a common complaint from podcasters when it comes to their guests: they didn’t share their podcast episode.

My first question is always, “did you ask?” And nine times out of ten, the answer is no!

There seems to be this unwritten expectation out there that a guest does an interview then waits around until the episode is published so they can share it — I can tell…


It’s all fun and games until someone gets sued

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When you create a podcast, the content, so long as you’ve created it yourself, is your own. That means you have the final say on everything from when it’s released to how an episode is laid out.

That is… until guests are thrown into the mix.

As soon as someone else is thrown into the mix, you can come into conflict about pretty much every aspect of your podcast. Everything including what’s cut and not cut from an interview to when and what type of ads you include in your podcast could be up for debate. …


What it is, how it can support your podcast and how to do it cheap

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Rarely does a podcast episode run from start-to-finish without mention of buying their merchandise. If you’re a new podcaster, it makes you wonder should I have podcast merchandise?

Is it really worth it?

Making merchandise isn’t simply a one-time thing. While there is a set-it-and-forget-it method that you can use, you still have to revisit it every time.

What’s more important is just because you made it, doesn’t mean that it’ll start flying off the shelves. The biggest catch about merch is that you have to promote your merch until you’re blue in the face and be patient.

So, if…


The one time when “ask your mom” is a totally acceptable answer

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Reviews can be pretty impactful for a podcaster just starting out. Whether you need them just to remind you that someone’s listening (besides your mom) or they help someone new actually find your show.

But sometimes snagging reviews can be a bit of a challenge. Especially in the beginning. If you find out that you have issues with that, here are four easy things you can do to start getting more reviews:

Quick side note: The most effective podcast reviews for you will be on Apple Podcasts because they factor into their rankings (sometimes, seriously, I feel like they’re changing…


Don’t just “set and forget” Yoast

Hello Taee keyword ranking breakdown

I am an SEO nerd.

It would be unfair to say that I’m an expert because my fascination with keywords and placement really doesn’t go beyond the on-page SEO. But when it comes to dolling up your blog with keywords (fashionably, of course) I am your (wo)man.

My blog isn’t perfect but it’s growing fast.

I started Hello Taee, a plus size fashion and lifestyle blog, at the end of February, less than four months ago. Last month, it received just over 700 visitors (a 50% increase from the month before). So, it’s growing fast.

While the visitor count is…


The money will come, but you’ve got to be prepared

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Let’s be honest, monetizing your podcast is the dream. Even if you LOVE what you do and you’re just doing it for fun, making a little cash — even if it’s just enough to keep it afloat without having to spend money — is never a terrible thing.

But making money isn’t as simple as sending an email to a prospective advertiser with a link to your podcast and saying sponsor me — there’s a little method to the madness if you want to make a sustainable income (small or large) from your podcast.

If you’re ready to start thinking…


Because not everyone is talented at just winging it

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I see a lot of new podcasters asking questions about things like writing and formatting a script, so I thought we’d take a few minutes to go over the types of scripts that podcasters use.

Unlike when you do a film or stage script, a podcast script will really only be seen by the people that are reading or working with it, and perhaps whoever does your audio (depending on the type of script), so you don’t have to put a lot of effort into some specialized formatting.

That said, you do need to find out a format that works…


While what makes a “successful blog” varies, at the end of the day we all want people to read our stuff

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I’m a blogger at heart. While I bill clients for a lot of different things from marketing strategy to audio editing, blogging is one of my biggest passions. But running a blog can be a bit challenging, especially if you don’t know what you’re doing.

I’ve run a number of blogs in my adult life and three months ago I launched my favourite blog to-date and the one I’ve started turning into an actual money-making business, Hello Taee. It’s a plus-size fashion, beauty and lifestyle blog combining all of my favourite things.

But before I set out on this particular…

Tae Haahr

Writer & podcast producer. Marketing insights at taehaahr.com, plus-size fashion & lifestyle tips at hellotaee.com and ghost stories at theladydicks.com

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